Created robust three-year new product pipeline. Developed deep consumer empathy, created divergent ideas, and provided direction to R&D team for rapid prototyping, all leading to numerous qualified concepts and successful in-market executions.
Developed Team Vision, Positioning, and Brand Guardrails for a new segment of a multibillion dollar retail business, providing clear direction to the cross-functional team on how to execute in market.
Brian has the ability to guide even the most complicated business meetings to a place of clarity and a path to success. He has the unique ability to see people’s strengths and inspire an organization to solve problems in a way that benefits the organization, the team and the individual. He knows how to set up a team for success. He is a fantastic assessor of talent, a leader, a facilitator and a strategist.
- Brand Manager
Collective Wisdom is able to create breakthrough innovation by combining consumer insights, a cross functional ideation process and expertise in concept development with consumer-based evaluation.
– Sr. Innovation Manager
Collective Wisdom has the perfect balance of strategic thinking and facilitation skills. Brian has the ability to make each person in the room feel like they are independently important, thus ensuring that all voices are heard and buy in is 100% clear. He can take those independent voices and drive to consensus, or when necessary drive to alternative points of view that can challenged, broken down and rebuilt again to be a stronger voice of one. My favorite part about the workshops CW has facilitated in the past is flexibility. Brian goes with the energy of the group rather than sticking with a schedule or timeline. Because he knows the ultimate objective of the workshops, he can easily adapt on the fly to ensure that the room remains dynamically engaged. One of the best moderators I have ever experienced.
- Consumer Insights Director
Brian is an excellent facilitator. He knows how to encourage the right amount of dialogue, debate and interaction with meeting attendees. He makes meetings fun, and participants leave energized ready to tackle the issues. I highly recommend him for any facilitation. He gets results.
– Sales Director
Led inspiring two-day workshop to help team develop strategic and action plans for the upcoming year. Designed session to build attendees' self-awareness and improve decision making and communication.
Led team through visioning, core competency review, and competitive assessment activities to identify their target consumer and new brand positioning - providing clear direction for marketing, public relations, and advertising activities.